How to set up Facebook advertising effectively

Step 1: Identify the goal of your advert

Facebook allows you to specify the end product of your advert. This end product could be awareness of your brand, the purchase your, product, the installation your app or a visit to your website. This specificity will change the style of your advert and will also affect the cost of running it.

Step 2: Identify your target demographic

You want the right people to see your adverts. Facebook gives you the option to select an area you want your advert to run in, what their age should be and their gender. this means you can directly advertise to only your target audience.

Step 3: Choose your target platform and device

If you know most of your potential clients will find you through using Facebook on a laptop, then you can choose to only advertise on laptops.,Tthis can be very effective if you know your target audience and the device they use. However, it’s important to note ,that if you want to do a broader ad campaign, then you should choose to advertise on all devices.

Step 4: Budget your campaign

You don’t want to end up spending more than you need to. To ensure you don’t, set a maximum budget for your adverts. Using your information, Facebook will calculate the potential number of views you will get; allowing you to decide the right price for your campaign.

Step 5: Build the actual advert!

Now it’s time to create your actual advert. This could be anything from a simple graphic, a video or product slides. It’s a good idea to look at what keywords are the most effective to tag your ad with. Another good practice is to use intriguing questions which give the target an incentive to click !

Step 6: Launch it!

You have now done everything you can. Choose the release date for your ad and get it out there!

Running a Facebook Advert campaign can be tricky, and to an untrained person can go horribly wrong! But don’t worry; we are here to help! If you have any problems with your advertising, then don’t hesitate to contact-us.

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